Hi, I'm Jessica
I’m a creative and social media strategist with experience in content creation, design, web, email and video production for sports & entertainment organizations and nonprofits.
I’m committed to helping individuals connect, learn and maximize their potential with their personal brand, creative content, and professional development.
As a well-rounded creative and creator I love to learn new skills and build new relationships. I’ve had stops at Hashtag Sports, America East Conference, NCAA, and Gopher Digital Productions.
I am a dog momager for my dog, Ziggy (@ziggy_thecorg) who has an audience of 450K+ across social platforms. We enjoy coordinating Corgi Halftime Races at NFL games and other corgi racing events.
If you are looking for a new account to be entertained by give my dog a follow 🐶
Instagram: @ziggy_thecorg
Let’s connect!
Experience
NCAA Women’s Basketball
Lead Community Manager, August 2023 – Present
Execute strategy around content curation and distribution across social media platforms. Actively engage with online communities while staying up-to-date with the latest trends and stories.
National Invitation Tournament
Social Media Manager, February 2023 – April 2023
Launched @NITMBB on Twitter and Instagram. Developed social strategy while creating content across all platforms. Event coverage onsite in Las Vegas for championship.
Generated over 2.7 million impressions, over 120K engagements and over 300K video views across social media platforms.
NCAA Communications
Digital Communications Strategist, January 2023 – August 2023
Collaborate with internal teams and external partners to develop digital content. Edit, produce, create engaging content for social media and web through graphics, videos, and event coverage.
Onsite event coverage at NCAA Convention, NCAA x Habitat for Humanity Build, NCAA Inclusion Forum, NCAA Career in Sports Forum
Scoop San Diego
Chief Marketing Officer, January 2021 – Present
Marketing Manger, October 2020 – January 2021
Developing the strategy for branding, social strategy, website, media relations, event operations, and community engagement for annual ice cream festival and various events.
Hashtag Sports
Marketing Manager, November 2021 – January 2023
Oversaw Hashtag Sports’ marketing, digital and social media, web and email marketing strategy and content.
America East Conference
Director of Digital Media, July 2017 – November 2021
Developed, led and executed America East’s strategic communications plan across traditional, social and digital media platforms
Men’s and Women’s NCAA Basketball Academy
Head of Content, April 2023 – August 2023
Led a dynamic content strategy that captivated and engaged audiences while reinforcing the academy’s mission and values. Coordinated and scheduled onsite interviews with commissioners, coaches officials, parents, speakers and staff members. Developed strategic content initiatives, led and fostered cross-functional teams, and cultivate an engaging brand presence across digital platforms.
Generated over 3.6 million impressions, over 160K engagements and over 378K video views across social media platforms.
Ziggy the Corgi
Brand & Social Media Manager, March 2020 – Present
Content creator and pet influencer with an audience of over 450K.
Instagram (48K follwers) & TikTok (400K followers) handle @ziggy_thecorg
Altius Sports Partners
Creative and Brand Consultant, May 2021 – December 2021
Built comprehensive and customized marketing materials through motion graphics, video editing, and graphics .
NCAA
Digital Communications, Postgraduate Intern, June 2016 – May 2017
Supported NCAA’s digital and social teams, from creating original content to executing
social media strategies at various NCAA championships and events
Education
University of Minnesota, Twin Cities
B.A. Art and Studies in Cinema
2012 – 2016
Key Skills
Adobe Creative Cloud (Illustrator, Photoshop, Premiere Pro, AfterEffects, InDesign), Social Media Strategy and Management, Content Creation (short form and long form), Web Design, Email Marketing, Email Newsletters, Brand Development, DSLR Cameras, Analytics & SEO, CMS, Event Marketing
Awards and Memberships
Women Leaders In College Sports Promising Professional Award, 2021
Women Leaders In College Sports Foundation Awards Committee Member, 2019-2020
Women Leaders In College Sports Foundation Fund Committee Member, 2018-2019
Shorty Awards “Best of Social Media” Finalist | Social Justice Campaign, January 2017
University of Minnesota Student-Athlete Advisory Committee Executive Member, 2014-2016
University of Minnesota Women’s Swimming and Diving team member, 2012-2016
Hi, I'm Jessica 